How do they get cars in the mall? Ever wondered why there is so much crowd for the launching or promoting event? And why do companies announce big offers and gifts for the people, and lucky draws are there too? It all showed up by the companies only to sell their product.
The same thing applies to the “Cars” also; every car company wants to launch their new cars or an updated version of any car in the more significant social events or to organize the launching events. They mostly choose overcrowded areas for their event as there are many people to watch, and their sales increase by the numbers. For instance, Mercedes launched their sports car in Formula 1 racing in July 2022 at Silverstone as this is a sports car, so the company had to launch it on the Racecourse.
Apart from that, the other cars also need to launch properly in a particular manner. Nothing is a more extraordinary place than the “Mall” for such occasions, because it’s always overcrowded every season.
But how do they get cars in the mall? Let’s try to find the answer in this article.
Table of Contents
3 Reasons Why Are The Cars Inside The Malls?
Entering the mall saw massive collections of favorite cars. It must amaze anyone. But did anyone think why the cars parked inside the malls, Besides the cars here for the advertisement?
But apart from the advertisement, there are a lot of benefits for the car companies just from showcasing the cars in the mall.
Here are the reasons:
1: Advertising the New Features
Cars are always coming with the new features, and people are more excited to watch them or observe them, and it will be easier for people or customers to walk into the mall for shopping and look after the car at the same time. Under the same roof, it will be like the cherry on the cake for the car enthusiast.
Buying a car after watching the tv commercials, brochures, or pamphlets might not be easy, but acknowledging the car’s features and trying them on your own will surely help you buy the car.
Even people can watch it for hours, and no one can be bothered.
2: Launch of the New Model
People are always excited about anything new and shiny or glossy that comes into the market. That will be beneficial for the car companies and a kind of opportunity to launch their new cars in crowded areas like malls.
Imagine buying a newly launched car, and you are the only one with it. It’s a fantastic feeling, and it’s the thing that turns the head in society. Some people have come from this kind of thinking background, which is helpful for companies again.
If anyone feels anxious or tense before getting a new car, the mall is a great place to look after the newly launched cars in the presence of company staff.
3: Marketing Purpose
Most car dealers are now using “Mall” as their sales store, as it shows that their sales are increasing when they showcase the cars at the mall, and people or customers are more interested in this kind of sale rather than buying the cars with the dealers.
It is purely the marketing purpose of the companies to display the cars at the mall. According to the observation, customers are happier when they can see the cars independently without pressure from the dealers or salespersons. Additionally, they can get all their queries well answered, try on the car’s new features, and check it by sitting in the car.
As per the customer’s feedback, the salesperson was constantly pressured to complete their targets, couldn’t handle their buyers well, and could not answer all the questions as they were busy handling two to three clients simultaneously.
More straightforwardly, increasing sales is the new motto of car companies; they have started doorstep delivery of their cars.
How Did They Get a Car in the Mall?
Displaying the car in the mall will depend on its layout and existence. Sometimes malls do have their presence on the first floor or second floor. Every mall has wide doors for the cars or their large ship containers to enter, and this is how they get the cars inside the malls.
If the mall has only one floor, they must drive in cars through the main door and relocate their main entrance; this happens in most cases.
If the mall is big enough, most dealers are interested in displaying cars on the second floor and then the cars taken to the second floor by the elevators. But it’s not the choice of many as the mall’s elevators cannot bear so much weight and so for easy get in and get out the first floor will be preferable.
Drive-in Through Back Entrance:
The oldest way of getting the car in the mall is to enter through the back entrance. The back entrance has wider than usual doors, and you can get the car inside quickly. Also, most of the malls use their back entrance as delivery spots. But from taking the cars through the back door, the dealer should take prior permission from the administrative departments of the mall.
But to take the cars inside from the rear doors is kind of risky as there may be pedestrians roaming around, and also there can be the possibility of pedestrian accidents, and the dealers must be taken care of. For the same reason, dealers should get the time fixed by the Mall authority.
Special Entrance Must Be There:
In the modern era, most malls now come up with special entrances for their shipment lodging and cars or containers, etc., and for the grand entry, dealers do need the unique entryway to flaunt their new beast publicly.
This door is usually located at the front side of the mall, so people can easily watch the car coming through.
Drive-in Without Doors:
When the mall’s doors are not wide enough, cars do not fit well in them, so the dealers have to remove the car doors.
Cars without doors must work well at the entrance, and the dealer can fix the door once the car is parked inside the mall. Some malls have removable doors, but it’s more time-consuming, so the idea doesn’t work anymore.
Conclusion
Have you ever seen a car parked inside the mall and got shocked just by thinking about why the cars are there and how they get inside? Most people would answer this in an affirmative sense; it’s shocking and exciting at the same time that we can buy a car from the mall.
It will be difficult for some to go and check out the car and speak with the dealers, but buying the car is a new experience. An easier proa more straightforward display of the car with a new model or feature is a pure marketing strategy of the companies to increase their sales, and unveiling the latest model in a crowded area will be an eye-catching and exciting moment for the car enthusiast or car experts.
FAQ Regarding : How Do They Get Cars in the Mall?
Q.1) What are the most common ways to get cars into a mall for sales events?
The most common ways to get cars into a mall for sales events are using a loading dock or delivery bay, using a service elevator, using a flatbed truck, or bringing in cars via ramps or cranes.
Q.2) Can cars be parked inside the mall for an extended period?
It depends on the mall’s policies and regulations. Some malls may allow cars to be parked inside for an extended period, while others may not.
Q.3) Can a temporary ramp or roadway be constructed to bring in cars?
It depends on the mall’s layout and regulations. Some malls may allow for the construction of a temporary ramp or roadway, while others may not.
Q.4) Are there any guidelines that need to be followed when moving cars into a mall?
Yes, Mall management or security must be informed and approve of the process.
Q.5) What are the risks involved in moving cars into a mall?
There are several risks like damage to the cars, damage to the mall’s infrastructure, and potential safety hazards for mall patrons and employees.
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